Born in Christchurch, New Zealand, and the son of a carpenter, Warren Matthews has gained increasing, international recognition as a researcher and advocate of natural health. He is also a remarkable example of the vital, anti-aging benefits of his own theories and products.
Warren has always been a highly driven, imaginative entrepreneur with a passion for technological innovation and the natural environment. Over the past 40 years, he has established a number of successful businesses in New Zealand and the USA.
A decade ago, an abiding personal interest in health and well-being inspired him to focus his considerable energy and resources on the field. Along with his son, Lance Matthews, he founded Xtend-Life Natural Products in 1998.
Xtend-Life has since become one of New Zealand's business success stories, renowned for the purity of its ingredients, its innovative formulations and competitive pricing. The company now sells its expanding range of natural supplements, Zupafoods™, Omega-3, and skincare products each month to thousands of customers in over 40 countries.
Warren Matthews himself has emerged as one of the industry's evangelists. Travelling over 250, 000 miles a year, worldwide, he lectures to the nutritional science industry and health and beauty professionals. In addition, he hosts consumer seminars and meets with Xtend-Life's customers and suppliers on a regular basis.
His agenda is simple: to encourage continued, and broader, scientific research into better-informed public acceptance of the very real benefits of pure, natural products along with sensible diet and lifestyles.